Author: Craig Constantine
The Recurring Failure
If you keep buying foods you regret, the problem isn’t self-control in the store—it’s arriving without a clear plan, in a state that compromises your decision-making. Recurring failure indicates a system problem. The fix happens at home: write the list when you’re not hungry, treat it as binding, and schedule shopping strategically. This companion explores the pattern to notice, what happens before the store, the identity question (in-store you versus at-home you), and specific implementation intentions. (4 min read)
The Menu Preview
Deciding what to eat at the restaurant—hungry, surrounded by tempting descriptions—is the hardest moment for good choices. Research by Baumeister shows hunger impairs self-control and menus are designed to sell. Preview the menu online when you’re calm and fed. Identify 1-2 options, commit mentally, then at the restaurant, simply execute. This companion covers why restaurant decisions are hard, the preview advantage, how to preview effectively, and handling the objection about spontaneity. (3 min read)
The Cafeteria Studies
When animals are given access to a variety of highly palatable foods rather than standard chow, they massively overeat and rapidly become obese. Research by Sclafani and Rolls documented how variety and palatability drive overconsumption independent of caloric need. The modern food environment is a giant cafeteria diet experiment—endless variety, engineered palatability, and predictable results. This companion explores the original cafeteria experiments, why variety drives overconsumption (sensory-specific satiety), why palatability overrides satiety, the modern cafeteria parallels, and practical implications for simplifying your food environment. (4 min read)
The Energy Drink Habit
A typical energy drink contains 25-55 grams of sugar (more than soda) and 150-300mg of caffeine. Research on caffeine dependency shows these drinks mask underlying fatigue while creating their own problems. If you’re drinking these daily, you’re consuming substantial sugar, developing caffeine dependency, and borrowing energy from later. The energy drink isn’t giving you energy—it’s adding sugar on top of stimulants. This companion covers the audit, the sugar problem, caffeine dependency, and addressing root causes. (4 min read)
The Craftsperson
The craftsperson builds slowly, deliberately, for durability—thinking in years, not weeks. Research by Duckworth on grit shows sustained effort toward long-term goals outperforms intensity. You’re not building a body; you’re building habits, structures, knowledge, and identity. Today’s work is one brick: a meal eaten well, a temptation navigated, a small improvement made. This companion covers the craftsperson’s mindset, what they build, today’s work, the patience required, and the pride of craft. (3 min read)
The Networking Event
Networking events are about connections, not food—but food is everywhere. Research by Herman and Polivy shows social eating expectations powerfully influence consumption. Navigate by: eating before if hungry, positioning away from food tables, holding a drink, making deliberate food choices rather than continuous grazing. Nobody successful ever networked better because they had more appetizers. This companion covers the networking challenge, pre-event strategy, at the event, the finger food trap, drinks, and the exit strategy. (5 min read)
Ghrelin
Ghrelin is the “hunger hormone” that rises before your usual meal times—not because you’re running low on energy, but because your body expects food. Research by Cummings showed ghrelin peaks preprandially, before meals, not in response to fuel depletion. Crucially, hunger comes in waves: ghrelin spikes, peaks, then recedes on its own within about two hours. If you wait out the wave, it passes. You can also retrain ghrelin by changing eating patterns. This companion covers ghrelin’s role, the learned schedule, hunger waves, the circadian connection, and practical implications. (4 min read)
The Farewell to Food
Saying goodbye to a food you love is real loss—pleasure memory, identity connection, social associations. Research by Kahneman shows loss aversion makes giving up feel worse than gaining feels good. But you’re giving up regular, automatic access—not banning forever. In exchange: health, energy, freedom from the food’s grip. Taste preferences shift; cravings diminish. This companion covers why farewells feel hard, the reframe, making peace, and adaptation. (3 min read)
The Spice Cabinet
A well-stocked spice cabinet makes whole-food eating sustainable—when you can make grilled chicken taste like different cuisines without sugary sauces, healthy eating becomes enjoyable rather than endurable. Spices lose potency after 1-2 years; if there’s little aroma, they’re too old. This companion covers the core collection (salt, cumin, paprika, garlic powder, herbs), the freshness factor, using spices effectively (season before cooking, don’t be timid, build flavor profiles), and how to replace processed sauces with spice-based alternatives. (5 min read)
The Processed Food Ratio
The ratio in your kitchen predicts the ratio on your plate. Research by Hall shows ultra-processed diets cause excess calorie intake even when matched for macronutrients. If 70% of available food is processed, processed food will dominate your eating—not because of choice but availability. Auditing and adjusting this ratio changes eating without willpower. This companion covers defining processed versus whole, why the ratio matters, conducting the audit, and shifting it. (3 min read)