The 3pm Urge

The 3pm urge isn’t about food—it’s about stimulation. Boredom is an aversive state, and eating is a reliable way to make it stop temporarily. Research shows boredom triggers more non-hungry eating than anxiety or sadness, and bored people specifically gravitate toward unhealthy snacks for the excitement, not nutrition. This companion explores why boredom drives eating, the afternoon vulnerability (circadian dip, decision fatigue, habit loops), what to do instead of eating, and the diagnostic question that separates hunger from situational craving. (3 min read)

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