Category: Companions
The Visible Fruit Test
Visibility drives consumption—research confirms this. The question is whether you’re using that principle for you or against you. A fruit bowl on the counter occupies the visible snack space with something that has built-in friction (peeling, washing) and genuine nutritional value. This companion explores the visibility principle, why fruit works (natural friction, satiety, portion control), the nuts-in-shells variation, strategic placement, and the honesty check—are you actually eating it? (4 min read)
Natural Rhythm
Humans evolved with natural cycles of eating and not eating—meals when food was available, fasting when it wasn’t. Your ancestors didn’t eat upon waking, snack constantly, and graze until bedtime. Modern constant eating is the anomaly. This companion explores the ancestral pattern, what modern life disrupted (constant food availability), why the rhythm matters metabolically, what honoring the rhythm looks like, and the identity of someone aligned with their natural eating pattern. (4 min read)
Sleep Sabotage
Everything is harder on poor sleep. Research shows sleep deprivation increases hunger hormones (ghrelin up 28%, leptin down 18%), impairs prefrontal function, and makes high-calorie foods significantly more appealing. This companion explores how sleep sabotages weight loss efforts, the hormonal changes from insufficient sleep, and practical strategies for days when you’re running on empty. (4 min read)
Breaking Resistance
Insulin resistance means your cells have stopped responding normally to insulin’s signal, requiring higher and higher insulin levels to achieve the same effect. The primary driver isn’t genetics—it’s chronically elevated insulin from constant eating and refined carbohydrates. The solution is to let insulin fall, primarily through fasting and reducing carbohydrate intake. This companion explores how resistance develops, why it matters, and the reversal process of restoring sensitivity. (4 min read)
The Grocery Store
Three things determine whether the chips come home: your state going in (hungry, stressed, depleted), your plan (whether you have one), and your path (which aisles you walk). By the time you’re standing in front of them, the decision is mostly made. This companion explores why hungry shopping changes everything, the three leverage points (state management, the list, the route), and what to do if you end up in the aisle anyway. (4 min read)
Ancient Mismatch
Your brain evolved for scarcity, unpredictability, and whole foods. It developed circuits that drive you toward calorie-dense foods and resist weight loss—perfect for survival, catastrophic in modern abundance. Processed foods are engineered to trigger reward responses more intensely than any ancestral food while bypassing satiety signals. This companion explores the environment that built your brain, the modern mismatch, how the exploitation works (reward, satiety, set point, loss aversion), and what to do about it. (4 min read)
The Convenience Test
Whatever is easiest to eat is what you’ll eat most—especially when tired, stressed, or depleted. Research shows small friction differences have large effects on behavior, operating below conscious awareness. The convenience test asks: have you designed your environment so the path of least resistance leads somewhere you want to go? This companion explores taking the test, the convenience inversion (making healthy easy and unhealthy hard), and why this works better than willpower. (4 min read)
Clean Slate
If you were starting with an empty kitchen, what ten foods would you stock? The question reveals the gap between your current kitchen—an archaeological record of past decisions—and your actual goals. The ten foods you’d choose reveal who you’re trying to become. This companion explores why the empty kitchen matters, the identity connection, principles for building your list (what you eat, what creates meals, what satisfies), and the gap analysis between your ideal and actual kitchen. (4 min read)
The Restaurant Menu
Build your meal around protein, add vegetables, and treat starches and sauces as optional. Most menus have grilled chicken, fish, or eggs—start there. You’re not ordering from the menu; you’re building from it. This companion explores the restaurant problem (financial incentives that conflict with health), the construction method (protein → vegetables → optional starches → sauce management), practical scripts for requests, and what to do when a menu is truly hostile. (4 min read)
Desk Drawer Audit
Food within arm’s reach gets eaten—not because you’re hungry, but because it’s there. Research shows snacks 20 cm away are taken far more often than identical snacks 70 cm away, and participants weren’t aware distance was affecting their behavior. By mid-afternoon, when willpower is depleted, anything within reach is at high risk. This companion explores why distance matters, the arm’s reach test, what to curate if you must have food nearby, and the environment design principle for your future depleted self. (3 min read)