Corcoran et al 2011

Research paper

Corcoran K, Crusius J, Mussweiler T. Social comparison: motives, standards, and mechanisms. In: Chadee D, ed. Theories in Social Psychology. Wiley-Blackwell; 2011:119-139.

Why we cite it

A review chapter on social comparison since Festinger’s theory. In the chapter’s account, comparison serves three motives (self-evaluation, self-enhancement and self-improvement), and the same comparison can make people feel better or worse depending on whether it produces assimilation or contrast.

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