Research paper
Holden SS, Zlatevska N, Dubelaar C. Whether smaller plates reduce consumption depends on who's serving and who's looking: A meta-analysis. Journal of the Association for Consumer Research. 2016;1(1):134-146. doi:10.1086/684441.
Why we cite it
Conducted a meta-analysis of 56 studies from 20 papers resolving contradictory findings on plate size and consumption, demonstrating that the plate-size effect operates primarily through self-serving behaviour and is moderated by participant awareness.