Webb & Sheeran 2006

Research paper

Webb TL, Sheeran P. Does changing behavioral intentions engender behavior change? A meta-analysis of the experimental evidence. Psychol Bull. 2006;132(2):249-268.

Why we cite it

A meta-analysis of the intention-behavior gap from experimental evidence. Across 47 experimental tests, ”a medium-to-large change in intention (d = 0.66) leads to a small-to-medium change in behavior (d = 0.36)”.

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