Research paper
Kemps E, Tiggemann M. A role for mental imagery in the experience and reduction of food cravings. Frontiers in Psychiatry. 2015 Jan 6;5:193. doi:10.3389/fpsyt.2014.00193. PMID: 25610404. PMCID: PMC4284995.
Why we cite it
Mini review synthesizing evidence that mental imagery is central to food cravings and that modality-specific cognitive interference can reduce them. Applies the Elaborated Intrusion Theory of Desire to food cravings and reviews laboratory and field evidence for visual and olfactory interference techniques. Provides concrete, evidence-based craving management tools relevant to the project's emphasis on practical behavior-change techniques rather than willpower-based approaches.