Category: Companions


  • The Insulin Response

    The same food can spike blood glucose dramatically in one person while barely affecting another. Research by Zeevi showed variation between people is larger than variation from food to food. Factors include genetics, insulin resistance, body composition, gut microbiome, sleep, stress, and meal timing. Glycemic index tables are averages — useful but not necessarily accurate for you. This companion covers factors influencing response, the landmark research, and why self-observation through glucose monitoring matters. (3 min read)


  • The Selective One

    The selective one doesn’t restrict — they curate. Research by Rolls on energy density shows food quality determines satiety differently than quantity. Selectivity feels like standards, not deprivation: nutrient density, quality, genuine enjoyment, alignment with goals. “I don’t eat that” is identity; “I can’t eat that” is restriction. When you have criteria, you stop negotiating with every food. This companion covers selectivity versus restriction, developing criteria, applying selectivity, and raising the bar. (3 min read)


  • The Fear of Missing Out

    FOMO-driven eating comes from a scarcity mindset: this opportunity is rare and won’t come again. But most “special” foods are always available. Research shows FOMO is driven by unmet psychological needs, and the food environment exploits it. The antidote: abundance thinking. There will always be more desserts, more parties. Missing this one costs you nothing. Eating from FOMO isn’t enjoyment — it’s compulsion. This companion covers the FOMO mechanism, what it looks like, reframing scarcity, and practicing abundance. (3 min read)


  • The Coffee Station

    Coffee itself is benign — what you add can turn a zero-calorie beverage into dessert. Research by Malik shows sugar-sweetened beverages increase metabolic risk. A typical flavored creamer adds 35-50 calories per tablespoon, mostly from sugar and hydrogenated oils. Three cups daily with creamer could mean 300+ hidden calories. This companion covers the hidden sugar problem, why morning rituals matter, auditing your station, redesigning for good defaults, and the taste adaptation period. (3 min read)


  • The Breakfast Buffet

    Buffets are designed to make you overeat — variety stimulates appetite, visual abundance triggers loading, sunk-cost psychology demands “getting your money’s worth.” Research by Rolls shows people eat significantly more with variety. Counter this: survey first, decide before picking up a plate, eat protein- forward, use the one-plate rule. Or skip it entirely if your eating window hasn’t opened. This companion covers why buffets are dangerous, the survey strategy, foods that serve you, and the identity check. (3 min read)


  • Fat Adaptation

    Fat adaptation means becoming efficient at burning fat rather than relying on glucose. Research by Volek shows it takes weeks to months: increased mitochondrial density, upregulated enzymes, improved ketone production. Once adapted, you experience stable energy, reduced hunger, easier fasting. Two paths: extended carbohydrate restriction or regular fasting — most combine both. This companion covers the two fuel systems, physiological changes, timeline, how to get there, and signs of adaptation. (3 min read)


  • The Purposeful One

    Eating without purpose leads to eating without limit. Most food decisions happen unconsciously, on autopilot. The purposeful eater assigns function to each meal: fuel for activity, recovery, pleasure in connection, nourishment. Purpose creates boundaries that willpower can’t. When you know why you’re eating, you naturally regulate what and how much. This companion covers purpose as a filter, what food can serve, the purposeless eating pattern, and building the habit of intentional eating. (3 min read)


  • The Inflammation Connection

    Certain foods promote inflammation: refined carbs, added sugars, processed seed oils, ultra-processed foods. Research shows other foods reduce it: fatty fish, leafy greens, berries, olive oil. Chronic inflammation underlies many conditions — joint pain, metabolic dysfunction, cardiovascular issues. Diet is one modifiable lever. This companion covers what chronic inflammation is, foods that promote or reduce it, the bigger picture (sleep, stress, gut health), and what to do. (3 min read)


  • The Emergency Food

    Many “emergency” stashes are treat foods disguised as preparedness. Protein bars often contain as much sugar as candy. True emergency food should be genuinely healthy, not a trigger, and boring enough not to tempt you during non-emergencies. Better options: single-serve nuts, jerky, canned fish. Or question whether you need the category at all. This companion covers the emergency food trap, the audit, and better alternatives. (3 min read)


  • The Impulse Buy

    Stores are optimized persuasion machines — strategic placement, sale signs, attractive packaging. Research by Thaler on choice architecture shows the environment shapes decisions. If you didn’t plan to buy it before you saw it, seeing it is the only reason you want it. The list exists precisely for this: decisions made at home, in calm, without impulse influence. This companion covers why stores want impulse purchases, the psychology of sales, the list as defense, and strategies when tempted. (3 min read)