The gap between knowing and doing isn’t knowledge—it’s something else. Research shows information alone doesn’t change behavior; if it did, doctors wouldn’t smoke. The gap contains obstacles: environment that makes the wrong thing easy, emotions that override logic, habits that run on autopilot, beliefs that create resistance. Closing the gap requires identifying which obstacles are actually present. More information won’t help.
This companion covers what’s actually in the gap, identifying your obstacles, and addressing them. (4 min read)