You are the gatekeeper of your home — nothing enters without your permission. One moment of enforcement at the grocery store prevents dozens of willpower battles later. Research by Hollands shows that what’s available gets consumed; the gatekeeper controls availability.
This companion explores the gatekeeper’s power, defining clear standards for what enters (trigger foods, sugary beverages, refined carbs), enforcement points (grocery store, online ordering, gifts), the identity shift (“I don’t buy that” vs. “I shouldn’t”), and how to handle when standards are tested. (4 min read)
Known defects on this page:
- em dashes were set without spaces The site's style spaces its dashes; 351 pages carried them un-spaced, and every one was corrected.
- willpower may not work like a tank that empties Willpower described as a tank that empties, where the research now calls the effect unsettled
- We overuse the em dash in our prose. We use the em dash more often than easy reading allows, and we are changing how we punctuate.
Written by AI, directed and approved by me. How this is made →