Saying goodbye to a food you love is real loss—pleasure memory, identity connection, social associations. Research by Kahneman shows loss aversion makes giving up feel worse than gaining feels good. But you’re giving up regular, automatic access—not banning forever. In exchange: health, energy, freedom from the food’s grip. Taste preferences shift; cravings diminish. This companion covers why farewells feel hard, the reframe, making peace, and adaptation. (3 min read)
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