Book
Alter A. Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked. New York: Penguin Press; 2017. 368 p.
Why we cite it
Explores how technology companies design products to be behaviorally addictive, drawing parallels between substance addiction and behavioral addiction to screens, social media, and apps. Covers the psychology of goals, feedback, escalation, and cliffhangers that keep users engaged.
About the author
Adam Alter is Professor of Marketing at New York University’s Stern School of Business, with a joint appointment in the Department of Psychology. PhD in Psychology from Princeton University. His research focuses on judgment, decision-making, and social psychology. Author of Drunk Tank Pink (2013) and Irresistible (2017). His work has been published in leading journals and featured in major media outlets.
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