Research paper
Deng X, Srinivasan R. When do transparent packages increase (or decrease) food consumption? J Mark. 2013;77(4):104-117. doi:10.1509/jm.11.0610
Why we cite it
Provides a nuanced framework for how packaging transparency affects food consumption — not a simple "see food, eat more" but a two-mechanism model (salience vs. monitoring) where the net effect depends on food characteristics. This is a non-Wansink source for visibility effects on consumption, tested with actual measured intake in a realistic TV-watching environment.