Book
Harford T. Adapt: Why Success Always Starts with Failure. New York: Farrar, Straus and Giroux; 2011. 320 p.
Why we cite it
Provides the intellectual framework for why self-experimentation matters — complex problems (including personal health and eating) cannot be solved by following a single plan but require adaptive trial-and-error. Supports companion 150’s thesis that approaching eating changes as a scientist running experiments, rather than following rigid rules, produces better outcomes.
About the author
Tim Harford, OBE, is an economist and senior columnist at the Financial Times. He holds an MPhil in economics from Oxford, where he is an associate member of Nuffield College and honorary fellow of Brasenose College. He was appointed OBE in 2019 for services to improving economic understanding. His books include the million-selling The Undercover Economist. Awards include Bastiat Prize for Economic Journalism (2006, 2016), Royal Statistical Society prize for journalism (2015), and Wincott Foundation Journalist of the Year (2021).
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