Hyperpalatable foods combine fat, sugar, and salt in ratios not found in nature—engineered to maximize pleasure and consumption. Research by Kessler documented how food scientists find the “bliss point” that triggers maximum reward without triggering fullness. Your satiety system evolved for whole foods; it can’t handle these engineered combinations. “Can’t eat just one” isn’t character flaw—it’s the product working as designed.
This companion covers what makes food hyperpalatable, the bliss point, and the satiety override. (4 min read)