If everything is special, nothing is. The calendar is full of events that could justify indulgence. Research by Baumeister on decision fatigue shows pre-established rules prevent constant negotiation. Truly special occasions are perhaps 15-20 days per year — about 5%. If you’re treating more than that as exceptions, the definition has expanded beyond usefulness.
This companion covers the specialness trap, how to count real occasions, questions to ask, and creating a policy. (3 min read)