“Hyperpalatable” foods combine sugar, fat, and salt in ratios not found in nature—engineered to maximize reward while minimizing satiety. Fazzino and colleagues identified three key combinations that trigger excessive consumption. These foods light up the same reward centers as addictive substances. The “can’t stop” experience isn’t weakness—it’s the intended response to products designed for that effect.
This companion explores the hyperpalatability formula, the reward system hijack, why satiety fails, and practical implications for recognition and avoidance. (4 min read)