Economic Choice

Your brain makes food decisions like an economist: weighing cost (effort, time) against expected reward. Research by Rangel shows the brain’s decision circuitry computes value based on effort and reward. Thaler and Sunstein’s work on “nudge” theory shows defaults drive choices. Lower cost + higher reward = more likely to choose. This is why convenient junk food wins. The solution: make healthy choices lower cost and unhealthy choices higher cost. This companion covers neural economics, why junk food wins, restructuring the equation, the environment lever, and defaults. (4 min read)

One thought like this, every morning.

You don’t need more information about eating. You need the right idea to show up at the right time — before hunger, before decisions, before habits kick in.

Every morning, 365 Changes sends you one. Not a meal plan. Not a rule. Just a question or idea to sit with while you make coffee. Each one is simple, but they accumulate — and slowly, the way you think about eating starts to shift.

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There’s more to read here — a companion essay that goes deeper into this topic. It might explore why willpower fades by evening, how your kitchen layout shapes what you eat, or what it really means to become someone who simply eats well. Each one takes a few minutes and leaves you thinking.

There are 84 of them across five areas — identity, environment, knowledge, decisions, and troubleshooting — and a Reader membership unlocks them all.

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One thought like this, every morning.

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