The Movie Theater

Movie theaters are environments optimized to sell popcorn—pervasive scent, social normality, dark distracted eating, ridiculous sizing. The “small” is often 10+ cups. This companion explores the movie theater trap, the decision framework (do you actually want this or is it just habit?), what to do if you choose not to buy (nothing is fine—you’ll survive two hours), and how to make it deliberate if you do buy: smallest size, share it, skip the butter, stop when it’s gone. (4 min read)

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